Who We Are: Kindness & Hustle
This team of 13 churns out an impressive amount of pastries, quiches, bread and coffee 5 days a week. Our two qualifications for employment: Kindness & Hustle. We’re an open kitchen, so stop in for your croissant and ask us anything you’d like about our process, ingredients or favorite pastry. We’re an open book!
We practice BOH, or Both of House, whereby every employee learns every station, from washing sheet pans to lamination and lattes. Kindness and hustle are the qualities we look for in everyone who dons an apron, and we hope that shows in the service and products we provide. Every employee is cross-trained and can explain how we produce our croissants, garnish our cinnamon rolls and pull our espresso shots.
Baked into our mission is the drive to ensure that every person and business that has a hand in this bakery has the ability to earn a living wage and can deftly teach a new person how to shape a croissant or make a (super flaky) pie dough.
Our Values and Practices
Petitgrain is an extension of every belief system I have about love, respect, and building an economically sustainable business. Every purchasing and hiring choice we make is intrinsically linked to this mission: creating a self-sustaining and self-determined community that can take care of its own.
We buy directly from farmers, roasters and millers. This direct trade leads to accountability to our communities, and that accountability strengthens them. Our purchasing decisions are made less with costs in mind and more about how each product creates resilience in our community, our economy, the health of our staff and our city.
What this looks like in practice
We offered to pay one of our farmers more than what he was asking for his eggs. He'd lost a big account that never paid him and was going to stop raising hens. His eggs have enormous value for us, and our small operation relies on systems that produces a good amount of volume with a limited menu, resulting in margins that can pay him more. We know that by paying a little more, he'll continue to produce these eggs for years to come. That's not charity - that's how we build sustainable communities.
Radical generosity is a cornerstone of our culture - not just in how we want you to feel when you walk in, but in how we support our partners. We don't fear repercussions when supporting a farmer who has to charge twice the price for berries as a large conventional farm. We know what it means for our food systems to have growers with the autonomy and financial support to make decisions based on quality and relationships rather than market volatility, and they, in turn, grow a product so sweet, so delicious, that we’re humbled by and proud to use them in our pastries.
Our farmers need to be able to afford to keep their land - or acquire it - in order to make long-term decisions and employ strategies to enrich the soil and preserve specialty crops. It takes 3-5 years for a stone fruit tree to bear enough fruit for commercial viability, especially when you're growing heirloom, lower-yield varieties. That requires the kind of financial stability that only comes from fair pricing and reliable partnerships. We support farmers who grow organically, whether or not they are certified. We have a direct relationship with them, visit their farms and engage in meaningful dialogue about varietals, challenges in processing and pre-purchasing seed and bare root trees when we know the investment will bear fruit in the future.
Our staff can afford to work one job rather than several jobs just to make rent and support their families. We can only do so when you choose to shop small, understanding the value of supporting a small business. The return? You’re supporting the families that live in and around their communities and circulate your hard-earned dollars in the city you love to call home.
The more we spend on cheaper, more efficiently-procured goods is another vote for the kind of economy that depends on cheap labor, subsidies and disastrous environmental consequences. We depend on each other to make more meaningful purchases in order to create communities less dependent on corporation's tax breaks and more on direct trade within our communities.
Growth vs. Sustainability
At its core, petitgrain is a vehicle to create a sustainable business that supports other community-minded enterprises. We believe less in growth than in supporting a micro-network of small businesses who operate with the mission we do: to provide service as full of love, respect and compassion for our customers as we have for our team members and partners.
Your Role
Every purchasing decision in this consumer-driven economy is a vote, down to the last cookie.
The more we spend on cheaper, more efficiently-procured goods is another vote for the kind of economy that depends on cheap labor, subsidies and disastrous environmental consequences. We need to depend on each other to make more meaningful purchases in order to create communities less dependent on tax breaks given to large corporations and more on direct trade within our communities.
We are accountable to each other. End of story.
When you buy from petitgrain, you're not just buying a croissant. You're supporting the farmer who can now keep his land. The egg producer who can keep his hens. The employee who can work one job instead of three. The small business owner down the block who sees that this model works.
That's the economy we're building. Join us.

